Privacy Policy

Website Analysis with Google Analytics

This website uses Google Analytics 4, a web analytics service provided by Google LLC, after obtaining the user's consent. The relevant controllers are Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland, for users in the EU / EEA and Switzerland. Google Analytics 4 practices IP anonymization by default, meaning your IP address is immediately shortened when you interact with this site. Only in rare circumstances will your full IP be transferred to a Google server based in the USA and shortened there. Google claims that the IP transferred via Google Analytics will never be combined with other Google data. Google Analytics 4 is activated only with your approval via the cookie banner and can be revoked at any time via the cookie settings.

The processed data includes: usage data such as page views, website interaction, general location, and visit duration; and communication data such as shortened IP addresses, user agent, preferred language, and screen resolution. The purpose of this data processing is for Google to evaluate your use of the website on behalf of the website operator, compile reports on activity, and analyze site performance. This data processing is legal, based on your consent under Art. 6 para.1 p.1 lit. a GDPR and § 25 para. 1 p.1 TDDDG.

Google Ireland Limited, Google LLC, and Alphabet Inc are the recipients of this data. Information about your use of the site is generally sent to a Google server in the USA, an action legitimized by the European Commission's recent adequacy decision of July 10, 2023, which recognizes Google LLC's certification under the EU-U.S. Data Privacy Framework. In terms of data storage, any cookie-related data is automatically deleted after a certain period of time, which is monthly for data that has reached its retention period, and a maximum of 2 years for Google Analytics cookies.

For more information on Google Analytics' terms of service and Google's privacy policy, please visit {link}https://policies.google.com/{link-ende} and {link}https://support.google.com/analytics/answer/12017362{link-ende}.

Google Analytics uses so-called "cookies", text files that are stored on the website visitor's computer and that enable an analysis of the website's use by the website visitor. The information generated by the cookie about the use of this website by the website visitor (including the shortened IP address) is usually transferred to a Google server and stored there.

Google Analytics is used exclusively with the "_anonymizeIp()" extension on this website. This extension ensures the anonymization of the IP address by shortening it and excludes direct personal identification. Through the extension, the IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The IP address transmitted by the corresponding browser as part of Google Analytics will not be merged with other Google data.

On behalf of the website operator, Google will use the information collected to evaluate the use of the website, to compile reports on website activities and to provide other services related to website use and internet use to the website operator (Art. 6 Para. 1 lit. f GDPR). The legitimate interest in data processing lies in optimizing this website, analyzing the use of the website, and adapting the content. The interests of the users are sufficiently protected by pseudonymization.

Google LLC. is certified under the so-called Privacy Shield (list entry here) and guarantees an adequate level of data protection on this basis. The data sent and linked to cookies, user identifiers (e.g. User-ID) or advertising IDs are automatically deleted after 50 months. Data whose retention period has been reached is automatically deleted once a month.

The collection by Google Analytics can be prevented by the website visitor adjusting the cookie settings for this website. The collection and storage of the IP address and the data generated by cookies can also be objected to at any time with effect for the future. The corresponding browser plug-in can be downloaded and installed under the following link: https://tools.google.com/dlpage/gaoptout.

The website visitor can prevent data collection by Google Analytics by clicking this link. An "opt-out cookie" will then be placed, which will prevent the website visitor from being tracked while browsing the site.

Further information on Google's data usage, settings, and objection options can be found in Google's privacy policy (https://policies.google.com/privacy) as well as in the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).

Spam Protection with Google reCAPTCHA

We have implemented Google reCAPTCHA in forms on our website to verify whether data entered into forms originates from human visitors or from machines or automated programs, also known as "bots." This tool automatically analyzes the behavior of website visitors as soon as they interact with the website, using various information like IP address, duration of stay, and mouse movements. Processed data includes usage data such as the visited website, access date and time, and mouse movements, as well as communication data like IP addresses, browser type, and operating system. This processing is intended for website visitors and users of online services. The primary purpose of this processing is to prevent abuse of our contact form, thereby enhancing security. The legal basis for this is our legitimate interest according to Art. 6 para. 1 p. 1 lit. f. GDPR. Recipients of the data include Google Ireland Ltd, based in Google Building Gordon House, Barrow St, Dublin 4, Ireland, (https://policies.google.com/privacy) and our website hosting provider. While your personal data is processed within the EU, the retention time for processed data is determined by Google Ireland Limited. Further information can be found in Google reCAPTCHA's privacy policy: https://policies.google.com/privacy

Web Analytics (Jimdo Statistics)

When you visit our site, we collect information about your usage through a web analytics tool provided by our host. This tool collects and combines your IP address and user agent, shortens them, and stores this data using a hashing function. This process creates an encrypted visitor ID using a randomly generated value that renews every 24 hours. This method ensures that your IP address cannot be reconstructed from the stored visitor ID, thus ensuring your anonymity. Furthermore, we do not merge this information with any other data, and it will only be stored on the host's server.

We also process web analytics data, HTTP data, and web analytics profile data. The web analytics tool we use creates and saves a web analytics profile, which includes information about your site usage, such as pages viewed, visit frequency, time spent on each page, and your device's user agent. This information includes usage data (such as visited pages and access times) and communication data (such as browser type, operating system, and IP address).

We process this data to analyze user behavior in a comprehensive manner, which allows us to improve the presentation and content of our site. This processing is based on the legal ground of legitimate interest (Article 6 § 1 lit. f GDPR), specifically the measurement of web activities to improve our products and site.

The collected data is shared with our website host and processed within the European Union.